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Social Media Optimization

Companies using multiple social networks may use Internet-based tools designed to improve the organization and dissemination of company messaging. The tool may allow an employee tasked with optimization to push a specific message across multiple networks at the same time, as well as manage any feedback provided by individuals who reply to any posts on social media networks.

Social Media Optimization

    • Ensure Your Content is Engageable and Shareable
    • Use Social Media Analytics to Your Advantage
    • Experiment With Optimal Posting Times.
    • Hashtags are Your Friend in the World of SMO.

What is 'Social Media Optimization (SMO)'

Social media optimization (SMO) is the use of social media networks to manage and grow an organization’s message and online presence. As a digital strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and ameliorate potential damaging news.

The Internet allows content to be sent out nearly instantaneously. This has given rise to marketing efforts that have relied on developing content that Internet users may pass along to friends and family. This type of social media marketing, called viral marketing, operates under the assumption that the company will achieve a broader reach by getting others to pass content along rather than relying solely on users finding the content on their own.


SMO in Practice

    Messages in social media optimization can be tailored to specific groups of individuals, allowing social media managers to provide different offerings based on demographic and geographic profiles. For example, a soft drink maker may post a message about how cold a beverage is to Internet users in hot climates, while at the same time telling users in cold climates that drinking the beverage will remind them of summer.


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social media optimization

So it may be worthwhile to revisit some of the well-worn acronyms – SEO (search engine optimization), SEM (search engine marketing, aka “paid search”), SMO (social media optimization), and ROI (return on investment) – and get back to the basics of what they are, why they're important, and how to do each correctly.